See Online, Buy Offline, It's A 'ROPO' Trend!

Therefore to eradicate these problems, product discovery portals are offering info on availability and pricing of products in local stores on the basis of shopper’s location through mobile.

According to Neeraj Jain, Founder of Zopper said,  “While product, merchant and price discovery will continue to happen online, a majority of shopping happens offline,” reports The Economic Times.

Retail advisory Technopak estimated that 97 percent of retails are made via offline stores while online stores merely manage to 3 percent.

Zopper recently raised 30 crore in a second round funding from Tiger Global Management, an early investor in Flipkart, and existing investor Nirvana Venture Advisors.

Such product discovery portals are giving advantage to their customers in offline shopping and an ease to make their selections online.

Read More: Modi Government Appeasing 'Big Business', Says CPI-M