Organic Kids Wear: A New Fashion Trend in India

Bangalore: The demand for organic clothing made from non-allergic, eco-friendly and durable organic cotton for children, is on the rise in the country with people becoming more aware on health and environmental issues, an industry expert has said.

"People now have the exposure... They now understand that cotton clothes alone do not suffice for environment friendly and safe clothing," said Deepak Agarwal, CEO of Gron Stockholm, a key organic kidswear brand sold in the country.

"The popularity of organic kidswear is growing as mothers are more aware and are worried about the impact of chemical dyes on the baby's skin. Used over a period of time the chemicals used in conventional cotton clothing stick to the skin of a baby," Agarwal told PTI.

He said organic cotton is grown in the country without using chemical manure and is dyed using safe chemicals as per the Reach Law of the European Commission with the designs provided by the company's European collaborators.

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