Magazine : 
Most Powerful Brands Of 2014
BANGALORE: Brand directory defines brand power as “the core theme that drives the brand’s market performance and contributes to the overall business value.” Brand power is closely linked to marketing and the brand power of a smaller company may far exceed the brand power of a company of larger size and value.
The Brand Finance Global 500—a study conducted by brand valuation consultancy Brand Finance—lists World’s Most Powerful Brands taking into account the brand strength index, reliability of the brand, costumer emotional attachment, visual identity and online presence among other things. Let’s have a look at the top 10 most powerful brands.
Ferrari
Ferrari,the name of the Italian sports car manufacturer, is synonymous with speed, wealth and luxury. Now, listen what David Haigh of Brand Finance has to say about the brand—“The prancing horse on a yellow badge is instantly recognizable the world over, even where paved roads have yet to reach. In its home country and among its many admirers worldwide Ferrari inspires more than just brand loyalty, more of a cultish, even quasi-religious devotion, its brand power is indisputable.”
No wonder Ferrari tops the chart leaving behind the likes of Apple, Google, Samsung and Microsoft.
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