Microsoft Corp To Hand Over Its Display Advertising Business To AOL

BENGALURU: Microsoft, one of the biggest software companies in the world has announced that they are selling their advertising business to AOL. The deal sold here also included Xbox, Skype, MSN and Outlook.com which are now under AOL. Chief Executive Satya Nadella said that there would be "Tough Choices Ahead" for Microsoft, and it appears they've started, according to arstechnica.

This move of Microsoft has come up with no less than a surprise because it is willing to target audiences across all display, video and mobile gadgets. Microsoft has taken up this move to cut down its loss-making online operations, and is also selling some of its map-generating technology to Uber. Microsoft has also seen its share of loss and profit when last year proved to be a 39 percent hike in its advertising industry and just 25 percent this year in its display advertising.

Microsoft is more over concentrating on its Bing search engine which will now play a major part in the Uber app which will be used in taxi’s which will benefit Microsoft intern by using it in its map based location searching. Microsoft is giving this facility only in its Windows devices to boost up its sales. Uber, which is a big American transportation company which is now challenging the established taxi services worldwide by the help of Microsoft maps.

Now Microsoft will no longer collect mapping imagery by itself, but it will continue to work with imagery providers for underlying data on its own maps because it already gets much of its mapping data from Finland's Nokia.

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