India's Most Innovative Social Media Campaigns


Crowd Sourcing of Kisses, Maybelline New York: For the launch of its new lip balm, Baby Lips, Maybelline New York equipped its Facebook page with an interesting app. Its Facebook community was asked to record their kisses and upload it on the Facebook page through the app. 6000 Indian women recorded their kisses and uploaded it. What to do with all those recorded kisses?Maybelline produced a music video featuring Alia Bhatt, where all those kisses were used. The final song was shared on Facebook. Maybelline invited feedback from top fashion bloggers on the song. The campaign is a memorable one and is unique for the way it engaged with the fans.

ShubhArambh League, Cadbury Diary Milk: As every brand tried to milk the most out of the IPL season, Cadbury India launched the ShubhAarambh league on Facebook and twitter. A team designed posters with graphics and witty one liner for each moment in the match worth celebrating and these were shared with the fans in real time. The fans and followers were required to share the posters on their Facebook walls or retweet. You could also create your own one-liners and tweet these with the ShubhAarambh hash tag. Harsh Bhogle and Ayaz Memon picked up the winners for the daily prizes for best content.

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