Ideas That Can Change The Indian Ad Business

Bangalore: Advertisements are the window to the products. News comes and goes, while ads get imprinted in minds and this helps the advertisers mint money. We know the slightest information about anything through ads. It connects and relates to viewers in an emotional, social, or practical way. Currently the advertisement industry is expanding and so is the growth in its business. This growth will be seen more rapidly in coming years as the advertising industry follow or adopt some of the following lucrative ideas, as reported by Anant Rangaswamy of Forbes India.

Audience and readership survey

The broadcasters are buying space for their ads in assumptions and virtual favorites as they are void of the results of the audience survey. The survey has not been done and published for more than a year now. The advertising industry has hopes on new and improved Indian Readership Survey, supposedly to be held on second quarter of 2014. Approximately three months ago, major broadcasters decided to withdraw from the TAM, Television Audience Measurement Service. Leading to a situation where no audience survey is available. Thus, putting the advertisers in advantage; but still will have lower yields in TV and print, unless it’s a top performer.

The growth of mobile, digital media

Experiencing an exciting time for the first time, with little imbedded dangers. This is what the Fast Moving Consumer Goods (FMCG) manufacturing Companies have faced for their investments, in the growing digital world. An attractive e-commerce has even lured in high value producing product companies too. Like the metro India, non-metro India too has shown a rise in owning a Smartphone device. Thus, with a priority of making communication with these audiences more convenient through the devices they posses; the contents have been squeezed to be delivered. Advertisements are specially created for these devices, so that it can be transmitted successfully and get a larger audience.

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