How To Start Business On Antivirus Software Market Of India?

Have you ever thought about starting your own business on antivirus software market of India? If not, now it is great time to think about this. According to Zillya! Laboratory, India’s cyber security market’s size has jumped to $1 billion in 2015! That was a whopping 100 percent year-over-year growth, which is expected to be steady at least for the next 5 years.

To avoid technological and financial barriers for the quick market-entrance, companies that have no experience in security software development more often resort to OEM-partnership or ‘White Label’ programs. Read this article to know more about OEM-partner programs and starting your business just in one month.

OEM-partnership: antivirus under your brand

‘White Labeling’ means creation of the new product on the basis of already existing solution. Basically, you can take some already fine-tuned product, attach your name to it and sell at the pricing policy you want. The vendor provides full technical support of thepartner. This helps companies to stay concentrated on sales and marketing, without being involved in solving technological issues. White Label partner will only concentrate on sells and maximization of own revenues. 

The popularity of White Label programs is easy to explain. Companies or private entrepreneurs, which decide to start their own antivirus software business, have great opportunity to:

1. Save time and money. There is no need to spend resources on product research or development; it is quick and easy way to get turnkey solution under your own brand without investing in technical part of the business.

2. Stay flexible with sales and marketing. Despite being sales representative of existing antivirus company,OEM-partner receives freedom in setting up its own, independent marketing and pricing policies.

3. Receive high quality customer support. Regular updates of program modules and virus databases, diversity of partnership forms, professional trainings for technical team. This is not a full list of services provided to OEM-partnerby the vendor. 

How to start?

OEM business partnering model can be characterized as “easy to start”.Private entrepreneurs, Internet providers, software distributors, and companies,which already have their own customer base can get the antivirus under their brand name only in 3 weeks from the date of application’s approval.

To know more about the opportunity, visit the official website to get the practical guide, where you will find answers to the most popular questions about OEM partner program.

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