BANGALORE: What do you think is responsible for creating a mass upsurge towards junk food? Neither the manufacturer nor the shops are compelling you to buy these junk foods. Then what is diverting your attention more and more towards the bursting pizzas and burgers?
If the latest study by Researchers from the University of Sydney in Australia is to be believed, social media websites are remarkably accountable for marketing junk food among teenagers, reports India Today.
The research scrutinized Facebook pages of 27 popular beverages brands and revealed how the low nutrition food was being marketed on social media to engage the target audience. The researchers found that the food and beverage companies that market unhealthy food had high levels of engagement particularly from teenagers and young adults on Facebook.
Speaking on the occasion, Becky Freeman, lead researcher found that, “The engagement from Facebook users was high when these food companies ran contests or competitions or associated their products with positive events.”
People who have high level of engagement with junk food share the company's content on social media increasingly. By leveraging the attractiveness of Facebook, its social and interactive aspects, beverage brands tend to influence the users towards junk food, multiply their outreach and further personalize the marketing content.
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