Flipkart & Amazon Festive Season Face Off Begins this Week

BANGALORE: As Diwali approaches, e-tailers are gearing up for the big festive season to woo the customers with great discounts and outdo their counterparts. The war of sales has begun that are flooding advertisements on the social media and they are irresistible.

The festive season is the peak time to generate the maximum revenues and thus the e-tailers leave no stone unturned to maximize their profits by offering the best deals.

This year’s sale boom started with Snapdeal that started its big festive season sale on October 12 that would include smartphones, laptops, home appliances and other electronics on heavy discounts, reports Livemint.

The domestic and the global ecommerce giants- Flipkart and Amazon are all set to encounter the face-off with sales starting on the same day. Both the firms are expected to offer crazy discounts on smartphones, electronics, clothes and other products.

Owing to slowdown of sales in the first quarter of this financial year, the Indian players- Snapdeal and Flipkart are betting high on these sales to generate revenues which contribute to more than half their annual sales.

This year’s the Big Billion Day sale from Flipkart would start from October 13 and end on October 17 and can be accessed only through the app.

Racing on the same level Amazon India will also hold a 5-day bumper sale during the same dates as Flipkart’s indicating a direct faceoff between the two biggies.

Paytm and Snapdeal are likely to be a part of this sale competition. Last year Amazon and Snapdeal had outpaced Flipkart and had earned the highest-ever daily sales owing to crash down of Flipkart’s website and their price tag errors.

It took just 10 hours last October for Flipkart to reach its target of earning $100 million from its one-day Big Billion Day sale which was inspired from US Cyber Monday and Black Friday and Alibaba’s Singles’ Day sale.

However, the company wasn’t geared up for the unexpected customer rush and traffic to their website which led to pushing up prices, cancelling orders and other glitches. And this is where Amazon and Snapdeal got benefitted from Flipkart’s glitches.

Lately, the social media has witnessed executives of Snapdeal and Flipkart getting into a social war.

Snapdeal product head Anand Chandrasekaran posted a picture of Flipkart’s website which was temporarily unavailable then. On this he tweeted, “Guess this is part of the app only strategy.”

To this, Flipkart chief product officer Punit Soni responded, “Anand, my friend :) we were testing our servers to prep for BBD (Big Billion Day). Sorry you had issues. Best of luck for the festival season!”

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