Average Spend By Online Shoppers In India To Rise 67 Percent In 2015: Study

BANGALORE: The average annual spending of Indians on online purchases is expected to rise 67 percent to 10,000 next year, according to a study.

Currently, online shoppers spend around 6,000 a year on average, said the Assocham-PwC study.

About 40 million consumers purchased something online this year and the number is expected to grow to 65 million by 2015 with better infrastructure in terms of logistics, broadband and Internet-ready devices.

The overall e-commerce industry, valued at $17 billion (roughly 1,08,167 crores), has been growing at a compounded annual growth rate of about 35 percent each year, the study said, adding that it is expected to cross the $100 billion (roughly 6,36,281 crores) mark in five years.

In 2014, the sector attracted the attention of investors, including top global firms and leading Indian industry leaders like Azim Premji and Ratan Tata, said the study, adding that brands like Flipkart and Snapdeal are enjoying an edge over global players like Amazon in the country.

Online apparel sales continue to capture a greater share of Indian retail e-commerce as a category along with the computer and consumer electronics sector, fuelling the overall market growth.

“The smartphone and tablet shoppers will be strong growth drivers. Mobile phones already account for 11 percent of e-commerce sales, and their share will jump to 25 percent by 2017,” Assocham Secretary General D S Rawat said.

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