BANGALORE: Following brick and mortar retailers, Google Inc. also pulled confederate flag merchandise from their site. Earlier, Amazon and eBay also took the initiative in response to the racially aggravated mass killings at momentous black South Carolina church, reports The Economic Times.
Wal-Mart Stores Inc and Sears Holdings Corp also prohibited sales of items keeping the picture of the Confederate fight banner.
A Google representative said in an email sent to Reuters, "We have determined that the Confederate flag violates our ads policies, which don't allow content that's generally perceived as expressing, hate toward a particular group," reports ET.
A Google search for Confederate flags pulled up a few postings and supported promotions advancing the flags. A comparable hunt on Amazon's site discovered countless Confederate flags and stocks, for example, T-shirts and blades deporting the flag’s picture.
Most of the flags and related items on Amazon, eBay and Google are extended from $5 to $50. Tapping on a percentage of the Confederate flags and related things on Amazon's site took clients to an error page.
According to Satterfield, an executive vice president of G.F. Bunting and Co, a strategic communications firm in California, "Is this a big sacrifice for retailers? No. But, symbolically, it's a good step. A significant percentage of your consumer base is completely offended by what the flag stands for, and it doesn't make sense carrying it," reports ET.
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