86% of Marketers Will Integrate Influencer Marketing As Part Of Their Marketing Mix In 2016


BANGALORE: Blogmint, India’s first automated influencer marketing platform that connects brands with social influencers has recently come up with an extensive report on “Influencer Marketing Outlook 2016”. The key highlight of the survey is that 86% of marketers plan to integrate Influencer Marketing as part of their marketing mix in 2016 and 83% of the marketers who engaged in 2015 found Influencer Marketing effective.

3 million Facebook posts, 347,000 Tweets, 300,000 videos or pictures on Snapchat and 20 million messages are shared on Whatsapp per minute. With the bombarding of social content consumers are looking to segregate noise to expert opinions which they can trust. Marketers across businesses of all sizes are hence increasingly adopting Influencer Markeitng to plug this gap as marketing inspired word-of-mouth generates as per a recent report from McKinsey.

 Key Highlights of Influencer Marketing Outlook 2016 include:

·9 out of 10 marketers will engage influencers in 2016 and 83% of those two engaged in 2015 found it to be effective.

·Twitter trending campaigns and blogs are the most effective campaigns for influencer marketing. 

·Identifying the right influencers continues to be the key challenge for marketers.

·Content promotion and product launch are the top use cases for influencer engagement.

·88% of marketers found Influencer Marketing effective for Brand Awareness and 67% found it effective for customer acquisition.

Above report is based on participation of 427 marketers who completed the report 100%. The participation had representation from 33% from large enterprises, 38% from medium sized companies and 29% from SMBs.
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