7 Most Expensive Sponsorship Deals In The World

BANGALORE: Whenever a sportswear company agrees to supply kit or gear to sportsmen, or if companies want to advertise their products with sports teams they know that people will try to imitate their heroes by buying the same items. Also they are aware of the fact that the products will be featured on television due to their skill and popularity, sponsorship deals can be big earners. And, in sports, sponsorship is a huge business.

It is seen that due to these sponsorship deals most of the athletes and teams make more money than their earnings. Let’s have a look at some of the biggest sponsorship deals happened ever in the world:

1. London 2012 Olympics and Coca Cola

Coca Cola has been continuously associated with the Olympic Games since 1928, longer than any other sponsor, and has supported the Olympic Torch Relay since 1992. The Olympic Games is the biggest sporting event on the planet, rivaled only by the FIFA World Cup. Its wide range of sports and athletes makes it distinct from others and thus it gives a perfect opportunity for companies to market their brands.

The Olympic Games typically have a number of main sponsors and for the London 2012 Olympics; it was Coca Cola. In order to get associated with the event the giant drinks company is known to have paid around $100 million.