6 Bitter Business Rivalries of All Times

BANGALORE: Rivalry-the term itself is a strong negative connotation but when it comes to business, people are making money out of these vying. In the world of cut throat competition, business is all about hard decision and hard people. High demand, maximum sale and profit are the only ambition of every ‘Business Tycoon’ sustaining into a lucrative business.

What makes these rivalries cooking hot is when the two trades selling similar products are on a one-on-one in the market. Now that’s a catch!

Let’s take a look at the 6 biggest corporate rivalries of all times:

1. Coke vs. Pepsi

The above names might be in the list of your favorite drinks but there is a different picturesque in the market that makes them combat for the number one position in the soda companies.

Coke has been recognized as a Family and Friendly brand, whether it’s Santa wearing the red or Amir putting his “Desi Dialogues” endorsing the beverage in big way. While Pepsi targets its brand towards the younger audience, Sharukh, Ranbir, Priyanka have been seen promoting Pepsi in their notorious acts with a tagline “Pepsi-Ye hai Youngistan Meri Jaan.”

In 1979, Pepsi grabbed Coke’s sales in the supermarket but didn’t last for long. By 1996 Fortune declared as the end of cola wars. Coke then continued to regain its position in the market and got back to its era of dynasty.

2. Ferrari vs. Lamborghini

Both Italian luxurious supercars, with animal as their logo and a posh choice of almost every rich person but the two battles for top spot in the market. Although Lamborghini came very late in 1963 than Ferrari, which entered in 1929 in the market, has done a decent business in the supercar market.

Lamborghini ranges from 550-700 horsepower while Ferrari extends the power in the range of 460-963 horespower.When it comes to talk about the growth in terms of overall profit Ferrari wins the battle on clear grounds.