10 Products That Continue To Rule Indian Hearts

BANGALORE:  India has seen remarkable growth since the Independence witness 60 years ago. Independence of India also gave a boost to many home grown companies that were over shadowed and dwarfed by British rules and regulations. These companies have ruled the Indian market then and now still captivates the hearts of Indians in the present generation. These products have stood against all odds of economic meltdown, inflation and business crisis that have hit the market over the years.

No matter how old the product these home grown companies have shaped, transformed and remodeled the Indian business, consumer and service sectors of the country, fighting the odds of entry made by global brands in the meek Indian market. Here is a list of products listed by Rediff.com on such products that have lasted over the years to this day.

Amul Butter: Amul is a company that was started in pre-independence time and was the forerunner of the ‘White Revolution’ in India. This company continues to take on the Indian market with its milk products, especially with ‘Butter’ as the leading producer of the item.

The famous jingle and commercial ad that all Indians of the last three generation have grown up with is the ‘Utterly Butterly Delicious Amul’ campaigned by a polka dotted girl. This commercial is the longest surviving advertisement campaign in India.  The company located in Gujarat, has revolutionized the milk industry and made India the largest supplier of milk in the world.

Tata Salt: A brand production from the umbrella corporation of TATA, which is a global conglomerate having business in almost all the sectors of industry, has given the Indian society the best of packaged iodized salt. This brand has been around since 1983 and continues to be the highest selling salt brand in India.

Also Read:
U.S. Biggest Arms Supplier To India In Last Three Years: Govt
India Inc Needs To Focus More On Collaboration: Ratan Tata