10 Most Searched Luxury Brands

Bangalore: DLG and Luxury Society have ranked 50 most searched luxury brands on search engines in America for the year of 2011. DLG, a International company which evaluates the digital success of luxury brands, combined with Luxury Society, online community of luxury executives did the study and found that the automotive brands leads the list by being in six positions out of top 10 brands.

“This is actually the first time that such powerful, yet seemingly basic, information is being made available. The combination of Digital Luxury Group’s digital expertise and Luxury Society’s industry understanding and reach will finally make it possible to regularly inform luxury brand executives about the performance and attractiveness of their brands online in the US,” says Phillipe Barnet, Managing Director of Luxury Society.

The top 10 brands which made it into the list are:

BMW

Bavarian Motor Works aka BMW tops the list by being most searched brand online. BMW is a German Automobile company founded in 1917, based in Munich, Bavaria, Germany. It is a motorcycle and engine manufacturing company as well. It also produces Mini Marque and is the parent company of Rolls-Royce Motor Cars. 56 percent of BMW-brand vehicles produced are powered by petrol engines and the remaining 44 percent are powered by diesel engines. 27 percent of these petrol vehicles are four-cylinder models and about 9 percent are eight-cylinder models. In U.S., BMW X3, X5, X6 are the most popular and available models. BMW’s motorcycle brand is known as BMW Motorrad. BMW in India was established in 2006 as a sales subsidiary in Gurgaon. The Brand Trust Report of India Study ranked BMW as the most trusted brand in India in 2011.