10 Most Powerful Global Brands of 2012
Bangalore: Apple remains the fastest-growing global brand a year after its founder Steve Jobs' death. The maker of iPhone and iPad improved its ranking in the annual Best Global Brands report of Interbrand to No. 2 in 2012 from No. 8 last year and its brand value increased 129 per cent to $76.57 billion (approx Rs .4 lakh crore). While Coca-Cola retained the top slot, technology brands occupied half of the top 10 slots. Take a look at the list.
Coca-Cola has a brand value of $77,839 million. This name is considered to be more universally recognized than any other brand in the world. The report states that the company excels at keeping the brand fresh while maintaining a powerful sense of nostalgia that unites generations of Coke lovers and reinforces consumers’ deep connections to the brand. The brand promises fun, freedom, and refreshment. It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite. The Company's segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate.
Apple has a brand value of $76,568 million. Products associated with the brand Apple has definitely raised the bar in the technology sector and revolutionized the way we live. The report states that Steve Jobs simplified the complex, democratized technology that was once out of reach, and built a brand so powerful that it forever changed the way consumers think of brands. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store.
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