10 Brands You Won't See After 2014


BANGALORE: Old brands never die, they just fade away with time. 24/7 Wall St. has come up with a list of brands that will face exctinction due to various reasons like rapid fall off in sales, stiff competition, new inventions and rising costs. Thus companies have lost the great majority of their customers because of poor management.  Let’s take a look at 10 companies that are predicted to perish in 2015.

1. Lululemon

Dennis "Chip" Wilson introduced a yoga athletic apparel company called Lululemon in 1998 in Vancouver, Canada. It was started to increase female participation in sports and in accordance with Wilson’s belief in yoga as the optimal way to maintain athletic excellence into an advanced age.

On a recent note, Lululemon has been sued of defrauding shareholders by hiding defects in yoga pants whose sheerness led to a costly recall, and concealing talks that led to the sudden departure of its chief executive Christine Day.

 The problems did not end there and resulted in management changes, revenue drop offs and a collapse of its share price. There’s growing evidence that the apparel company can’t sustain its current growth.

2. Zynga

With successful games like of Farmville on Facebook, Zynga is a social game service founded in July 2007 in California. But in 2012, Facebook ended its relationship with the gaming company, limiting Zynga's access and making it harder for the company to promote its games.

The company moved slowly into the mobile platform, it acquired popular titles such as Draw Something and Words with Friends. But new rivals like King Digital, Electronic Arts have given a tough competition to Zynga.

In 2014, the Daily active users were reduced from 50percent to 28 million, compared to 52 million in 2013. A year ago Zynga lost $61 million, against a profit of $4 million in the same period.

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