10 Brands That Young Women Desire Most


BANGALORE: Every woman is fond of shopping and usually very particular about her brands. The quality of product, price and the recognition of brand are some of the factors that attract women. Fashion industry works because of women’s grace. Here are top 10 brands ranked by young women according to favorability and awareness.

10. NIKE: A well-known American Multinational Corporation, Nike was founded in 1964, by University of Oregon track athlete Philip Knight and his coach. Named after the Greek goddess of victory, Nike was originally named as Blue Ribbon Sports. The first year’s sale of Nike was only 8,000 dollars.

It is into designing, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipments, accessories and services. Nike is also into sponsorships and has been the official kit sponsor of Indian Cricket team since 2005. Nike has an awareness rate of 93.5 percent and favorability rate of 70.6 percent among young women.

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