10 Biggest Business Rivalries Ever


BANGALORE: It is seen that whenever major businesses compete against one another for an increased amount of market share, consumers are the ones who get the benefit. Competition between two rival companies can often drive innovation, motivate each firm to improve or expand its product range, build better relationships with its customers or reinvent its branding strategies to enhance its public appearance. Furthermore, these competitions can be quite entertaining too.

Let’s have a look at some of the most famous business rivalries of 2014:

1. Coke vs. Pepsi

The two of the popular drinks Coke and Pepsi have been rivals for so long that they have even got a name for their dispute as “The Coca-Cola Wars”. The two soft drink companies always had the same target audience, making their battle all the more interesting.

This being said, Coke has been characterized as a more “family-friendly” brand, dominating the advertisements at Christmas with their Santa Claus. But on the other hand Pepsi, branded itself towards a younger audience, and labeled itself as the drink for the young. Apart from being rivals, these companies have grabbed as many celebrities as they could to endorse their beverage, and now they are the leading brands in utilizing the big screen to sell their products.