Making Breakthrough Innovation Happen:How 11 Indians Pulled Off The Impossible

India is known as a country not of innovation but of improvisation—or 'Jugaad', as they say in Hindi. But that has begun to change. We have enough examples in this country of people who have turned industry norms upside down to pull off the impossible in their fields. Eleven such case studies are featured in the book, including: Titan, which came out with the slimmest water-resistant watch in the world; Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one; Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology age in India; Trichy Police, which rewrote policing paradigms to nip extremism and crime in the bud, thus transforming the city. Through the breakthroughs

achieved by these organizations, Porus Munshi shows that to do what is considered 'impossible' in your particular industry, you have to be subversive and think differently. In the process, if the existing business model needs to be turned on its head, then so be it!

PRAISE OF THE BOOK





Shows how world-class innovation is now also happening inIndia and how we can all do in our own fields what the 11 Indian people and organizations featured in the book did.

The book talks about homegrown cases of innovationsuccess – unlike most business books; this is not some foreign 'gyaan' being imposed on the Indian reader.

A highly motivational book which will give a big boost to theconcept and practice of innovation in India – it will make the reader dream of doing the 'impossible'



'This book... distinguishes itself by its detailed focus on the thought

processes which inspired the breakthroughs. This innovative approach

in storytelling enhances the book's inspiration quotient for the reader

and challenges her or him to set out on a similar journey.' – Ratan N. Tata



About the author
Porus Munshi is a partner consultant at Erehwon Innovation Consulting, a company dedicated to fuelling innovation in India. He triggers and facilitates innovation missions and works with top leadership teams, helping them make mindset shifts.