Imperfect as our bodies are, we seek knowledge to maintain our health — yet we consider ignorance bliss. In the health care industry, only the uninformed have the leisure to be blissfully ignorant. Unfortunately, the fragmented foundation on which our health care industry has been built keeps our heads just above water and disenchantingly invites us to heed the flashing error signals. For some time now, effective and cost-efficient implementation of health care has been conspicuously missing in action.

Boot Camp

The problem had been outlined, but a solution had yet to be found. One promising antidote rang loud and clear: information technology and the Internet served as a wake-up call to the industry. Astute and definitive, the men in charge of drugstore.com, a tour de force in Internet-based drugstores, would heed the call.

They would respond forcefully with an online drugstore that offers thousands of brand-name personal health care products and a full-service mail pharmacy. Their organization would be armed with a platoon of highly-trained professionals and IT specialists. And the provision of a highly safe, reliable, scalable, user-friendly, feature-rich Web store would fall on the shoulders of one gentleman.

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