August - 2005 issue > On The Cover

By Ashwini Kachapeswaran

Mike Parker-, a senior IT director at a national insurance company has a dilemma. He faces increasing pressure to innovate, reduce operating cost, and deliver more value to the customers. However, hard-wired and brittle connections across application silos built over the past forty years makes it very difficult, expensive and time consuming to implement and modify business processes.

Mike is not alone. This problem is particularly acute in information intensive industries such as insurance and healthcare that spend billions of dollars each year to improve business agility and extend business processes to partners such as agents, hospitals, and pharmacies. Fortunately, that barrier to business agility and innovation is now coming down as a new generation of IT called Service Oriented Architecture becomes available.

Austin, Texas based Webify Solutions recognized the power and potential of Service Oriented technology early on and has quickly gained significant customer and partner traction. The three-year old, 104-person software company is targeting insurance and healthcare as its initial markets. With offices in the U.S., Europe and a development center in India, Webify is expanding to meet customer demand for its products and services.

“We help businesses incrementally extend the life of their legacy investments while delivering compelling, game changing capabilities,” says Manoj Saxena, CEO and Chairman of Webify. ‘Webifying the processes’ as Saxena calls it, allows companies to incrementally publish their business processes that customers and business partners can self-provision into their own business processes with a few clicks of a mouse. Companies can then build on each other’s services, creating new loosely coupled, “on-demand” applications and industry-transforming business models, says Saxena.

With Webify, insurance companies can publish on demand business services to eliminate phone and e-mail based communications with their agents. This allows the agents to quickly access all required information to process a query through a browser, or by directly connecting their local machine to the insurance company’s backend systems. The ability to publish and subscribe to business processes dramatically speeds up business collaboration and reduces operating costs for both the insurance company and business partners.

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