Headquartered in Redwood City, CA, SalesPortal provides patented, cloud-based technologies to engage customers with end-of-call offers in sales. Founded in 2009, the company was recently funded $4.5 Million lead by ATA Ventures, Correlation Ventures, Point B Capital, LLC and TiE Angels.
With the growth in smartphones and mobile internet adoption, marketing and advertising applications for call-based advertising programs is staged for explosive growth. Research firm BIA Kelsey forecasts that local search interactions from mobile devices will surpass desktop search in 2015. Calls generated by mobile search will more than triple by 2016, while calls generated by desktop search will remain flat at less than 10 percent of mobile search calls.
These kinds of growth numbers are causing enterprises and agencies to take a fresh look at voice advertising options and ad networks for the customer voice channel. A recent survey by Forrester Research of agency professionals cited that more than 95 percent of respondents indicated that interest in digital and mobile advertising would likely or very likely increase over the next 12 months. 62 percent indicated they would increase marketing spend on advertising to drive phone calls, if call leads were shown to have a greater lead-to-sale conversion rate.
For all these reasons, renewed interest in advertising that drives higher value phone calls into companies is a trend that many companies are expecting will pay off.
Networks like AOL’s Advertising.com and Google AdSense target online advertising as a new opportunity for lead generation programs. With the advent of mobile internet, the customer voice channel is next to capitalized on the opportunity.
One unique development from this trend tightens the partnership between marketing and an age old customer engagement channel – the service and sales call center. It leverages a proven partnership marketing strategy that has successfully played out on the web for the past 10 years. These partnerships benefit customers by combining the power of product relevancy and decision trigger events: buy an airline ticket online; reserve a hotel room and automobile at the same time.