Co-founder & COO-Vizury Interactive Private Solutions
Friday, November 30, 2012
Established in 2008, Vizury is a digital marketing technology provider enabling e-commerce and online travel companies maximize the value of their digital data. The company has raised over $9 million from Ojas Ventures and Inventus Capital Partners.
Over the last 18 months, two trends have had a big impact in the digital marketing space. They are 'Real-time Bidding' on the media buying side and ‘Big Data’ on the customer analytics side.
Real-time Bidding (RTB)
Despite concerns on both the buyer and seller sides, adoption of RTB has increased across large and medium businesses and is set to become the norm. According to eMarketer, RTB spend in the U.S. alone is predicted to reach $7.1 billion by 2016 – almost a third of the display advertising market. The advent of Facebook RTB and access to mobile and video ad inventories are tipped to contribute to this growth.
Companies realize the benefits of unlocking the full potential of the digital data they own aggregated across multiple properties such as their social media properties, mobile applications, purchase history data and more. They understand how valuable this data can be in analysing customer preferences and tailoring marketing messages. With the emergence of technologies that can crunch large volumes of behavioural and contextual data, big data analytics is now well and truly mainstream.
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