June - 2009 issue > Technology

By Raghav Gupta

“While online video has been around for a while (.rmv anyone?), it has only been coming into its own over the past few years.

As much as it is now a cultural institution, we must remember that YouTube is hardly five years old. So any article about “the future of online video” must therefore be taken with a healthy dose of salt. With that said, following are some key trends and battlegrounds concerning the future of the medium in the near to mid term:”

Consumer Adoption
First, we should establish and acknowledge that online video is a medium with broad consumer adoption, bolstered by falling bandwidth prices throughout the world.

I have seen no report that predicts this trend to reverse iteslf anytime soon and so we can safely assume that the medium has established itself as one that delivers significant value to the end-user.

Content: UGV vs. Professional

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