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The Fundamental Ways are in no Hurry to Change!
Sreedhar Peddineni
Co-Founder & VP Engineering-Gainsight
Monday, January 6, 2014
Hottest trends to bet on:

Confluence of Big Data and Data Science: These days not a week passes before we learn of a new company or idea that transforms the way we do business and most of these ideas take advantage of big data and data science - extreme interest in terms of time and money are flowing into these industries.

SQL/NOSQL debate and Rise of polyglot persistence: While the SQL/NOSQL debate continues to rage on amongst the techies, there is an increasing realization that writing the obituary of the good old relational databases was premature and businesses are looking at polyglot persistence layers where multiple data stores are co-existing with each other.

Industry's new bright light

B2B software is glamorous again: From my vantage point, I see an increasing interest in B2B companies not only from the market/investment perspective, but also from budding entrepreneurs. The people, especially aspiring entrepreneurs, are increasingly seeing opportunities beyond the next best social media business!

We are also starting to see companies that were predominantly focused on a B2C model embracing B2B as part of their monetization initiatives.

Every vertical industry now includes cloud companies that are competing with enterprise software companies - this competition has moved well beyond the "price points" and customers are increasingly adopting cloud products for the overall value delivered!

From India perspective: Growth in startup/product culture in India will see an explosion in tech startups in the coming decade compared to the last. We are already seeing an increasing level of interest especially amongst young engineers who are actively looking for startup jobs or with product companies vis-a-vis the traditional services jobs. A handful of them state in their interviews that they hope to start their own business in the coming years.

Challenges Every Entrepreneur Face

I try to simplify the world of complexity for my own benefit with meaningful action. To me, the fundamental dynamics of a startup business has remained the same over the years.

First we start with a good idea (don't we all?), make sure that we do not get married to the early idea, present the idea and early pilots to people (including prospects) whose feedback we trust, be open to criticism and adapt/pivot on your ideas until you strike upon something that works. Taste early market success, get noticed, raise funding, run into the chasm as you scale up the business (the chasm is more real than people like to acknowledge it) and work your way through it.

These fundamental ways and tenets of building a business has not changed much and I doubt if they will change in a hurry!

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