January - 2009 issue > Technology

By Rich Beyer

Industry trends

Last year we began exploring three major trends impacting our world, our markets, and our customers. These are The Net Effect: this is the emergence of user-created content and the insatiable demand for bandwidth to fuel the multimedia experience. Second is Health and Safety: the need for improved healthcare monitoring and the opportunity for electronics to keep us out of harm's way. And third is Going Green: the need for energy conservation and the quest for preserving our environment for future generations.

Since last year, these trends have continued to gain momentum and have magnified in their importance. The continued convergence of these trends is creating demand for new applications that often combine multiple technologies and require expertise in multiple markets.

The Net Effect

The proliferation of social networking and user-generated content combined with the impact of broadband and constant connectivity is creating new social communities and new business and consumer behaviors around the world. In the recent years, the growing availability of high-speed Internet access and search technology user-generated content has become one of the dominant forms of global media. User-generated video and video-sharing sites are among the fastest growing social networking categories. Total worldwide revenue for user- generated content is expected to exceed $4 billion by 2012.

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