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March - 2014 - issue > Company of the Month
Synapse Design Solving Design and Engineering Challenges with Expertise
Rachita Sharma
Tuesday, March 11, 2014
The technology industry has gone through a massive change within the past few years. The future lies in cutting-edge devices that will combine the power of next-generation technologies such as cloud, big data and the Internet of Things to name a few. However, legacy companies find it difficult to make this shift, as the expertise required to design and build such futuristic products may not exist within the company and it is also hard to find such talent. In these situations, OEMs and semiconductor companies need the help of expert design service providers that can help companies stay ahead of the technology curve. Having identified this niche market is Synapse Design, an industry leader in design services. Founded in 2003, the company is the engineering backbone of numerous Fortune 500 system and semiconductor companies around the world.

Co-founded by industry veterans Satish Bagalkotkar, President & CEO and Devesh Gautam, COO, Synapse Design assists its clients in developing their next generation flagship product lines, be it mobile devices, complex routers/switches, consumer products, storage, microprocessor or graphics processors.In addition to advising on future products, Synapse helps its customers beat revenue expectations on a given chip by advising them of IP changes, new process technology and other changes that will, with relatively low investment, extend the product life in a given market and/or make that chip successful in new markets.

Unlike other design companies, Synapse has differentiated itself in the industry by partnering with industry giants. Their clientele includes the who's who of the world and companies with more than $1 billion in revenue. The Company focuses on quality over quantity and boasts of a highly efficient 700-strong, worldwide work¬force that can help clients overcome technical and resource challenges to build the next generation products.

Answering Technical and Resource Challenges

Synapse has developed an expertise in building the most complex SoCs for clients. Having vast experience with the latest tools, techniques and process technologies (down to 14nm), the company's workforce is well versed in the latest techniques in the mobile, networking, storage and multimedia markets. Apart from this, the Company is also known for attracting the strongest digital, analog and mixed signal and software engineers in the world.

Synapse Design provides clients with complete turnkey development services. "With our strong heritage in semiconductor development, we are the ideal partners to support our client's system-level software and embedded firmware needs," says Bagalkotkar. The company's expertise spans across low-level code to control the hardware, embedded firmware to implement the core functionality, up to middleware to manage the transactions between layers, and continues to the application software needed to tie it all together and test it.
As an example of their excellence, within the past 18 months, Synapse has completed 38 designs and none of them have resulted in any functional issues or costly respins that can result in missed market windows.

Building Associations

Today when companies want to build a next generation product they continue to use an existing product design that has been in use for up to 10 years.The resulting design is often slow and less efficient and sometimes it simply "breaks". Through their years and years of experience and excellent technology approach, Synapse helps companies to utilize new design techniques that both improves the new product and ties all the products together through this command code layer. Synapse adds further value to the product through their extensive knowledge of hardware, software, middleware and firmware.

Going Global

Bagalkotkar and Gautam have succeeded in defining Synapse as a truly global entity. "Our goal is to be physically present in all major countries in order to best support our clients," adds Bagalkotkar. Synapse has offices across three continents. Headquartered in the Silicon Valley, the Company has several design centers across three continents. The company recently added a new design center in Taiwan adding to its offices in Shanghai &Shenzhen, China; Bangalore, India; Genova, Italy and West Berkshire in the UK. The company's global approach makes it the primary choice for Fortune 500 organizations today.

http://www.synapse-da.com/
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