May - 2010 issue > Top 10 Most Promising Tech Companies

By Vimali Swamy

A leading graphic card designer, Nvidia has partnered with several manufacturers to which it outsourced the manufacturing of its graphic card. Although the company had an efficient ERP system, it was not able to keep up the information from flowing to and fro updated at real time. Due to the disconnect between all its partners and suppliers, the company suffered in providing manufacturing specs at real time thereby increasing the error and supply cycle.

In order to solve the crisis, Nvidia approached Serus, an upcoming company that provides intelligent management solutions. Serus, deployed its solution on top of Nvidia’s existing ERP system and connected it to all its outsourced manufacturing partners and suppliers, effectively allowing it to share the manufacturing specs and collaborate on other occasions. With in a few months of deploying the new solution Nvidia saw the margin of error reduce from 70 errors a week to zero errors now. Serus also helped it decrease the supply cycle time from 2 days a week to 2 hours.

Headquartered in Sunnyvale, Serus provides enterprises with Intelligent Operations Management solutions. "What we do is provide a cloud based B2B solutions for enterprises to manage everyday operations for outsourced manufacturing companies helping them align with thir numerous partners and suppliers," explains Indu Navar, CEO, Serus.

Serus' configurable software helps global organizations integrate business processes and rule drivers among trading partners to achieve common production goals. Its real time technology provides instantaneous automated transactions, co-managed inventory, and performance measurements across a company's worldwide value chain.

The company’s technology, domain, and operations experience has led to the development of a solution that is helping operations managers and executives at semiconductor companies, contract manufacturing organizations and high-tech OEMs within Fortune 500 and mid-market companies meet the demands of their market more efficiently. In short, it helps one with unprecedented insight into one’s business and aid in making better financial and operational decisions Indu founded the company in 2001 and bootstrapped it with some of the early clients that includes Cisco, Spansion and a few others, who adopted the company’s services. Today, with a global clientele that includes AMD, Cisco, Flextronics, Serus has firmed its foothold in three major business verticals — Semiconductors, Hi-tech Electrical manufacturers and medical devices, especially the first two.

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