February - 2007 issue > Feature

By Harvi Sachar

Pratap Reddy, Chairman & CEO, ArchPro Design Automation
With the proliferation of electronic gadgets, OEMs are making sure that they offer the best of the features to consumers. More applications packed into the small mobile device only means a big strain on the battery life. So going forward, more than the feature sets power will become the differentiating factor. Power will have a profound economic impact. At the same time with the changing geometries of design process, IC and SoC designers are facing low-power design challenges.

With power becoming the biggest component of the overall economics of a chip, I believe there will be a complete overhaul of the EDA industry. For some 20 years, the EDA industry has been missing the fundamental components of power management. These include a system-level perspective, modeling of system electronics, and multi-voltage power management of the ICs. Going forward we need tools that take holistic view of the entire chip design. The newer tools should capture the complex, yet fundamental, link between the functional, electrical, thermal, and mechanical aspects of power management.

Sreen Raghavan, President & CEO, Vativ Technologies
TV markets are changing rapidly. The transition happening from analog to the digital TVs is evident worldwide and more so in the developing countries. IPTV, mobile TV, HDTV and several other innovations are set to change the television landscape. Given this scenario, the digital TV market faces a number of transitions, and the semiconductor industry has to address these changes on a global basis. High quality video is the main force driving the adoption of the new and emerging digital TVs.

According to a Frost & Sullivan report, the digital TV shipment in 2006 will achieve 68 million and 97.4 million by 2007. The market scale of digital TV semiconductor in 2005 reached US $4.34 billion, and US $11.5 billion is expected to hit by the year of 2010.
With the proliferation of digital TVs, it is interesting to see how companies that provide digital devices that go into the TV will evolve. There are about 5-7 main chips in each digital TV, including digital signal tuner, digital signal demodulator, MPEG decoder, back-end image processor and EMS memory.

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