November - 2012 issue > Top 20 Enterprise Software Companies
Rightwave: Marketing Automation as a Service
SI Team
Friday, November 2, 2012
RightWave’s Marketing Automation as a Service (MaaS) solution provides B2B companies the ability to have quick and successful marketing automation adoption without traditional lengthy and complex implementations, time-consuming hiring and training of marketing operations personnel and added consulting costs. The RightWave model is straight forward with an all-inclusive fast and easy implementation that provides positive return on investment from the very first month of adoption.

RightWave’s solution provides sophisticated Campaign Management that allows businesses to rapidly execute multi-step, multi-channel campaigns utilizing drip and trigger marketing. Businesses can accurately capture critical information from both inbound and outbound marketing and all customer touch points to deliver personalized one-to-one nurturing programs.

The solution streamlines a quality lead management process from demand generation to nurturing to response capture to scoring that accurately dedupes and qualifies leads; delivering only the highest quality leads to sales through a seamless integration with the sales force automation software. All interactions are tracked, building invaluable lead intelligence on prospect behavior. The Marketing Dashboard gives marketers complete control to ensure campaign success and visibility into the entire lead-to-sales lifecycle.

RightWave’s offering provides companies dedicated technical eMarketing experts who take care of all the complex marketing database management, system configuration and integration tasks, as well as build, test, and execute everyday campaign workflows allowing marketers to focus on the strategy, planning, content, messaging and desired results. “MaaS model of marketing automation solutions not only provides multi-fold productivity enhancement for marketing managers, it also allows them to do sophisticated marketing campaigns and see results in ways that are simply not achievable with other competing solutions. Our clients experience tremendous ROI with MaaS because of this combination of better productivity, 360o visibility, and ability to use the power of marketing automation effectively.” says Anurag Khemka, President & CEO, RightWave, Inc

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