Parse.ly has raised $5 million in a series A funding round led by Grotech Ventures with participation from Blumberg Capital, ff Venture Capital, and Funders Club. Parse.ly is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights.


"We are excited to have Grotech Ventures as our partner in the next phase of accelerated growth, we are now better equipped to extend services and solutions to new content publishers,” says Sachin Kamdar, Co-founder & CEO, Parse.ly as he cites that the recent financing is for expanding company's sales, marketing and engineering efforts to keep up with rising customer demand from brand name customers including Atlantic Media, Ars Technica, Mashable, Meredith Publishing, Spin Media, and Talking Points Memo. Founded in 2009, the New York based company claims its technology goes beyond traditional digital media analytics to extract and analyze semantic data, and elegantly visualizes it historically, and in real-time .Publishers use the subscription-based dashboard to empower editorial and audience development teams, giving them an intelligent window into what their readers are interested in on their site and across the web. The Parse.ly Network tracks over 5 billion hits per month and consists of 160 million unique visitors.


The Content Authority Report, which is a free downloadable monthly report for editors and publishers, takes the pulse of the web with an in-depth comparison of web-wide traffic. According to its findings, out of 5 billion monthly page views of Parse.ly Network's, nearly 2 billion come from public sources, such as search engines, social networks, aggregators, RSS readers, and other sites. One of the primary ways customers derive value from Parse.ly is by gaining greater understanding about how their readers find a publisher's content and engage with it.