October - 2003 issue > Technology

By Ivan Walsh

SINCE TAKING OVER FROM LOU GERSTNER IN 2002, IBM CEO Sam Palmisano has set in motion a set of initiatives that, in plain terms, to revolutionize the IT industry.

To do this he faces several hurdles. He needs to persuade investors to support the concept with their dollars, yen and euros; get customers to change the way they operate; and ensure his staff execute it on the ground.

Once he took the lead role at IBM, Palmisano considered how to put his mark on the world’s largest IT company, as all great CEOs had done in the past. On August 5, 2002 he threw down the gauntlet to his senior management team—to create something as revolutionary as the mainframe computer had been thirty years ago.

Three months later, “e-business on-demand” was born.

At New York’s American Museum of Natural History, Palmisano declared, “We have an opportunity to set the agenda in our industry.” e-business on-demand is IBM in this millennium. It has an annual budget of $5 billion. It intends to redefine how IT works. And to do this, IBM has to achieve a few objectives.

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