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November - 2010 - issue > Spotlight: Enterprise Software
NetElixir: Revolutionizing the Digital Advertising Industry
SI Team
Monday, November 1, 2010
The evolving digital advertising industry with new parameters, new areas and options make it difficult for online advertisers to keep a tab on their advertising ROI. From effectiveness of search engine advertising and social media presence to gathering actionable insights from thier digital marketing campaigns, marketing head of every business has to keep a constant vigilto extract maximum ROI on his online marketing investment. NetElixir offers technology and service solutions for online retail marketers.

Founded by Udayan Bose in 2004, NetElixir helps retail online marketers maximize opportunities presented by the evolving digital marketing landscape. Its next-gen integrated online customer acquisition management and optimization technology enables online retailers like Oneida, K-Swiss, JellyBelly and OmahaSteaks to effectively monitor, manage, and optimize their multi-channel online marketing campaigns.

“Our approach is governed by a multitude of factors like the online shoppers and their engagement with retail web properties, establishing appropriate value of each customer acquisition channel for a specific retail category and including the category specific nuances among others” says Bose.
NetElixir’s online advertising management and analytics platform, LXRRetail, has been custom built for the retail industry. It offers real time, web-based management access to retail marketers of their entire online customer acquisition program – across multiple campaigns and multiple channels – from a single dashboard. With this retailers can manage,modify and optimize all aspects of their online marketing work flows across search engine marketing, social media marketing and comparison shopping engine marketing programs.

H0eadquartered in Princeton, NJ with offices in Hyderabad, London, Copenhagen and Freiburg; NetElixir boasts of a strong management team of experienced digital marketing professionals, many of who have worked for Fortune 500 firms. Over the next few years, Bose plans to expand to new geographies, integrate additional online customer acquisition channels and significantly ramp up operational capabilities.

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