Entrepreneurial success lies on the road less traversed. A group of entrepreneurs have decided to live by this statement and have embarked on a mission which has literally been 'less traversed' by any private organization before.

Team Indus is an aerospace start up based out of Noida. The team consists of 15 members who are working on a project which aims at sending the first privately launched rover to the moon. Competing for the Google Lunar X PRIZE (GLXP), the team is striving to design and build a privately funded spacecraft which will travel across the surface of the moon. GLXP which is also popularly known as Moon 2.0 is a space competition that is conducted by the X Prize Foundation and is sponsored by Google. The prize money for the winner of this competition is $30 million, which will be given to those teams which successfully launches and lands a spacecraft on the moon with a robot that has the responsibility of sending specified images to the earth.

The management team showcases an assortment of professionals encompassing a plethora of skills and expertise. The talent pool ranges from engineers to MBAs and even consists of a former Indian air force fighter pilot. The team is also pooling in human resource by offering internship opportunities to students from some of the premier institutions, providing them an opportunity to work on a real time space project.

The total cost estimated for the completion of the mission is estimated to be about $20 million. As per Lunar X parameters each team should be at least 90 percent privately funded, thus these men are exploring various commercial mechanisms including selling merchandise to fund their mission.

The team has received tremendous support from various government and non government establishments, including interactions with former President Dr. A.P.J Abdul Kalam. They have also partnered with several organizations to make this mission successful. As per their initial planning, the team expects to be ready for the launch by 2014. Currently there are 29 teams from 17 countries working on the lunar project with Team Indus being the only team representing India.