October - 2011 issue > Technology

By Ruchit Patel

Mobile applications have become a technological battlefield today. The market has "exponential growth" phenomenon and downloads are predicted to reach 4 billion this year alone; rising to 21 billion by 2013. This isn't surprising when you look at the number of smartphones in the market and the worldwide shipments are reported to surpass 390 million by 2013; growing at a rate of 20.9 percent per year.

A new report from the research firm Canalys indicates that the direct revenue from mobile app stores will almost double within the next year, to hit figures of $14.1 billion a 92 percent rise from an expected $7.3 billion in 2011.

According to the Germany-based research2guidance, Android would surpass Apple's App Store by August 2011. The firm expects Android Market to reach 425,000 apps next August, effectively overtaking App Store in size.

The good news for application developers is that, as the number of smartphone users increase, so does the demand for a wide range of mobile applications. Today App business is billion-dollar-Pie and everyone is jumping in to take their part of pie. The only question that remains is how do you take advantage of this opportunity, when there are already so many apps out there, and more constantly being developed? But it's never too late.

At Amitech Business Solutions, we decided to get into the App business in January 2011; the next thing we had to think about, was the platform. We had few options: iOS, Android, and Blackberry to choose from. I have been iDevices fan so went for iOS and the next February we launched our first iOS app BeatMaster. After a month, we ventured into our first Android app. We realized that, for new developers the Apple's App Store platform is better to lookout, as Return-on-Investment are higher in iOS, than any other platform. There's no doubt Android Market will at some point offer more applications for download and/or purchase than Apple's App Store, as the latter's growth has been slowing down of late, while the Android application store's growth rate has been accelerating.

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