February - 2010 issue > Business

By Jagdish Mitra

With the world going ‘mobile’ these days, the scope of enhanced mobility and VAS services play a crucial rule in peoples’ lives as these services offer great scope in improved and effective usability for an end user. The uptake of MVAS services is likely to grow in the years ahead as the offerings are getting increasingly popular with people. The rage for going wireless emanates from the ability to receive or deliver information, whenever and wherever needed.

The widespread adoption of 3G, Wi-Fi, PDAs, music players, display devices, gadgets, and notebooks among others are inevitable in today’s world. They assume the responsibility of adding wings to one’s persona with the advantage of an effective communication model. In the converged world today, VAS offers a great set of valuable utilities for the end user with rich and limitless possibilities symbolizing mobility.

The ever-growing demands of today’s consumer are influenced by the need of ‘digital power’, which offers great functionality than ever before. With the evolving phase of technology, the consumer needs have given a rise to the greater demand for ‘converged media’ and a need of the services that are centered on our lifestyle, offering converged multi-play over a single IP infrastructure, one service provider, one service portal, one bill, and so on. Thus there is a need for

… one touch and single screen control
…on demand, interactive, personalized entertainment unified across screens
…entertainment and information to follow me, across devices
…intelligent home applications to interact with each other and external entities - the supermarket, the bank, et al.

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