January - 2012 issue > Technology

By Gurvinder Batra

The rapidly growing popularity of smartphones and tablet computers has led to an explosion of mobile apps that has been a blessing for consumers as they seek to have the benefits of their laptop while on the go. One of the primary reasons for this growth in mobile technology demand and usage is the huge number of apps available on the iTunes, Android and other app stores. Apple’s iTunes platform has kept its pioneering lead for now, with the perfect compatibility between Apple’s hardware, software and apps. Their head start also makes the cost of switching devices high for consumers who may have already spent much hard-earned money on Apple’s apps.

Why are more and more companies releasing apps? For the most part, companies are building apps for gaming, content and user engagement. Each industry is finding their own spin on mobile and how to leverage it to enhance or reinvent their business.

To feed the demand side of the app market, we require good and scalable development. Native apps usually work on one platform. This makes it expensive for companies, as they must develop separate apps for iOS, Android and any other platform their target market may use. HTML5 could be the holy grail of app development, since it is platform independent due to its reliance on web browsers. So, any device with a web browser can essentially support an HTML5 app.

There are at least four key reasons why HTML5 is swiftly becoming the norm:
• Simplifies the process for integrating, video, data and audio • Creates one app to work on multiple platforms • Decreases the amount of development work across platforms • Changes the way clients can access and control data from users While the benefits of HTML5 are significant, developers also face challenges in using HTML5 on a regular basis. These challenges include: limited DRM (Digital Rights Management); the growing trend of hackers targeting mobile web content and the prevention of click jacking.

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