The prestige of Flat Panel Displays today is in most part due to their inflated price – they are considerably more expensive than the traditional CRT monitors. As the prices of flat panel display (FPD) monitors fall, it’s only a matter of time until FPDs will be more readily available to ordinary folks. But before they can become true mass-market products, certain limitations must be overcome. FPD monitors require special graphics interface cards that allow the users to painlessly replace their existing CRT displays with FPD monitors. This issue has been resolved by the innovations at Sage, Inc., a young company that has become one of the leading suppliers of embedded electronics for the FPD industry under the dynamic leadership and vision of its founder and CEO, Chandrashekar Reddy.

A Dream Come True

To Reddy, “It was a dream come true.” Ever since he graduated with an MS in Electrical Engineering from University of Wisconsin, Madison, Reddy had an entrepreneur’s vision. Always on the lookout for new product ideas that would click in the market, he finally decided to test his entrepreneurial mettle in May of 1994 by launching controllers for FPD monitors.

While managing a design team for notebook controllers at Intel, it occurred to Reddy that FPDs would be the ideal future monitors for PCs and workstations. This was, however, sometime in 1988, when the flat panel technology was just emerging in the notebook market. The technology was still nascent, and such displays were no match to CRTs in terms of quality and price.

But Reddy, having noted the trend of the microprocessor industry and the rapid progress in technology, correctly assumed that it was only a matter of time till the FPD technology would be perfected. Finally, in 1994, the advent of Sharp’s 13.3” flat panel monitor manufactured convinced him that the time had come. At the same time, the Koreans had entered into this market with Samsung and Goldstar announcing the production of FPDs that were hitherto manufactured only by Japanese giants Sharp, Toshiba, Hitachi and Sanyo.

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