February - 2009 issue > Cover Story

By Vimali Swamy

FatWire helps organizations the world over to deliver a rich online experience to users and simplify the management of their Web presence. Founded in 1996, the New York headquartered company has over 500 global customers from a variety of industries (finance, manufacturing, retail, media and publishing, entertainment, travel, telecommunications, healthcare, government, and more). And, over the last few years, the company has been re-energized with a new management team, a new vision and strategy, and new product introductions. As a result of these efforts, FatWire has given some of the more established players in the Web Content Management (WCM) industry a run for their money. And with some recent industry consolidation, it is well positioned to change the WCM landscape and revolutionize the billion-dollar content management market.

Delivering a superior web experience

The Internet has opened a channel through which organizations worldwide can instantly take their messages to new regions and audiences across the globe. But many businesses still have not been able to fully grasp the ability to manage their global content. And many line-of-business managers and marketing departments are looking for ways to create and get campaigns online quickly and cost-effectively without relying on the expertise of the IT department.

So, how can one create new web content and easily edit, post and manage existing content? How can one deliver new dynamic and personalized content? How can one engage Web users beyond simply consuming content, and involve them in rich communities? These are the questions that many organizations are faced with when developing their sites today.

Today, organizations need to build on top of best-in-class WCM capabilities to address the challenge of delivering a web experience to customers that promotes loyalty and enhances the brand. Organizations need Web Experience Management (WEM) – a simplified, integrated process for managing the web experience from collaboration and authoring, through publishing, deployment, content targeting, analysis and optimization, and participation. FatWire offers a comprehensive set of WEM capabilities to help organizations build an engaging and effective web presence, including best-in-class WCM plus enterprise 2.0 collaboration capabilities.

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