Digital Personas Take Over The Corporate Identity
Monday, March 1, 1999

Sandeep Johri, foresaw some of the changes sweeping the corporate information
infrastructure marketplace while working with Ed McCracken at Silicon Graphics.
Johri, now President and CEO of Oblix, assisted McCracken in his responsibilities
as co-chair of the United States Advisory Council on the National Information
Infrastructure (NII). He predicted that the intranet technology would trigger
a new platform, requiring an entirely new set of applications. But what
would be these new applications?

The obstacle to finding an easy solution was confounded
by the fact that customers did not know what they wanted. The market was
ill-defined, and there were no pricing models or established technology

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