Curalate, the Pinterest analytics platform has recently raised $3 million in series A funding. The round was led by NEA with participation from First Round Capital and Mentor Tech Ventures. This follows an initial seed round of funding from the same three partners bringing the total funds raised by the company to $3.75 million till date.

Founded in 2011 by Apu Gupta and Nick Shiftan, Curalate specializes in developing marketing tools for the visual web starting with Pinterest. By enabling brands to measure, monitor and grow brand engagement on visual social media sites, Curalate helps drive consumer engagement and form meaningful relationships with consumers.

"Images are becoming the new currency of social media. Online destinations like Pinterest, The Fancy, Tumblr and Instagram demonstrate consumers are fundamentally changing how they are interacting with brands," says Apu Gupta, CEO & Co-founder, Curalate.

Headquartered in Philadelphia, the company intends to employ the newly received funds for expanding its' existing platforms beyond Pinterest. It also plans to augment product development and marketing by utilizing the recent funds.

Curalate's NEA partner Patrick Chung believes that Curalate has established a leadership position in emerging markets and the fresh capital combined with a talented team and powerful technologies will enable Curalate to extend its lead.