November - 2008 issue > Cover Story

By Jayakishore Bayadi

"There is no doubt that organizations are collaborating more and more. I see collaboration as an engine that can drive rapid growth, and if necessary radical innovation as well," says the author Ralph B. Welborn in his widely popular book Jericho Principle. Collabera is one among such few companies that believe in bringing value for customers by adopting collaborative models, especially in this fast changing technology space, where many IT vendors are struggling to keep their customers remain engaged with them. This Morristown, New Jersey based IT consulting services and solutions firm believes that engaging with the customer in a ‘collaborative’ manner, by being consultative, by offering domain specific solutions, and embracing Enterprise 2.0 principles in their delivery models, could be a game changer.

In the world of the so-called commoditized IT services arena where a lot of biggies like Accenture, IBM, Wipro, Infosys, and many others play around, Collabera needed a strong differentiator to stand out in the crowd. They decided on being a strong consultative partner to clients in chosen domains by offering IP driven business solutions. "Our client engagement model has changed to being more of an advisory partner and our services are more prescriptive. This required the entire organization’s DNA to be transformed towards a consultative mindset," states Mohan Sekhar, President and COO, Collabera.

No doubt, there is a strong reason for Collabera to feel good, because their forward-looking approach gives them an edge over the market scenario as well as their competition. The company's go-to-market positioning is about bridging the execution gap and helping customers adapt to shifting market needs. Collabera’s proprietary Momentum consulting framework delivers asset based domain solutions and services to clients with greater success and predictability. Informs Hiten Patel, Chairman and CEO, Collabera, “With our proprietary methodologies such as Momentum, Asset Based Services (ABS), and collaborative engagement models, we help our customers experience accelerated value by bridging the critical gaps between business and IT.” Today, with revenues of $300 million, the company employs over 4,000 highly skilled professionals at 19 offices and three world-class delivery centers in the U.S., Europe, and India. This global delivery model leverages a best-in-class quality system, which includes SEI CMM I Level 5 and ISO 27001 security certifications to deliver a full portfolio of services to the global 2000 companies in the areas of Consulting, Application Development and Management, Enterprise Software Solutions, Independent Testing, Data Warehousing and Business Intelligence.

Bridging the Gap: An Innovative Approach

A leading publisher in UK whose flagship paper boasts a circulation of nearly 1 million prints was facing challenges in synchronizing their two channels of publishing—print and online. Existing applications were non-cohesive and non-communicating. Collabera approached this not just as an IT opportunity, and instead took a holistic approach to address the business need. Collabera analyzed the existing operations, technology, and systems environment through its 4 week consulting workshop and came up with a strategy to streamline the processes, improve agility, and control the cost of operations. Collabera also automated the aggregation and presentation process, thus ensuring the client to gain operational efficiency and reduce the cost of maintaining multiple applications.

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