September - 2010 issue > Startup of the month

By Vimali Swamy

Despite the fears of ruckus social media might create with in a corporate network, one can not deny the advantages it has to offer, especially when it comes to marketing and analytics. With millions of internet users voicing opinions and sharing data via blogs and over networks like Twitter and Facebook, it is rather difficult to get a platform better the social media for real time brand management and other marketing activities. According to Forrester, Internet marketing is touted to grow to $55 billion by 2014 of which social media will be a $3.1 billion market. Cashing on the promising future that Social Media has to offer is Bangalore headquartered InRev Systems.

Founded in 2009, the year and half old start up develops applications for social media optimization and with its flagship product, Buzzom, it promises to change the way corporate look at socializing. Priced at $10 per month Buzzom Premium is the company’s first offering. It helps users track their growth on Twitter along with multiple other services. One of the most talked about feature of Buzzom is the ‘Stats’ which helps a user measure one’s Twitter performance by giving brief but accurate stats about himself, his profile type and his followers’ twitter activity and efficiency. Apart from this, one can monitor buzz about their brand by tracking the conversations to find interesting and actionable statistics. Users can also choose to add all their social media profiles such as Multiple Twitter Profiles, Facebook Fan Page, Facebook Profile, LinkedIn Profile and more to the system and increase their users reach.

The Download Report option allows users to obtain complete data on Twitter account performance and comes with an option to include corporate logo and disclaimer too. Apart from that, users can “follow” or “unfollow” people based on keywords in their bio, Tweet and Location too. The service provides spam control by letting users choose spam keywords or choose from the predefined spam words provided so the system will filter those messages from the inbox.

Scheduling status messages or direct messages to be sent to one or all of the profiles in different time zones, translating tweets from countries like Japan, China, France and more, controlling the number of updates, time cycle for your updates and repetition of the updates are some of the other features Buzzom offers. “In simple words, Buzzom lets users interact with potential customers, monitor their brand, market their product, plan marketing strategies and grow network all at one single place,” says Bhupendra Khanal, CEO, InRev Systems.

A SaaS product, Buzzom is a very flexible service which users can avail as per their requirement. Based on the services they require at a given moment, users can choose packages which cost as low as $10 a month, $25 for three-months or $45 for six months. Currently, a lifetime package of Buzzom Premium is also being made available at $99.

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