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November - 2012 - issue > Top 25 IT Services Companies
Beyond Codes: R.E.A.C.H the R.I.G.H.T Way
SI Team
Friday, November 2, 2012
The major concern for developing and developed enterprises is to generate leads for maintaining sales growth, profitability and continuous flow of new clients. Sheltering such companies within its shell to address this challenge is Beyond Codes.

Founded in 2008 and headquartered in California, Beyond Codes is headed by Gaurav Kumar. Positioned to become a leading brand in the business of Enterprise IT Demand Generation the company is helping large and SME clients gain rapid and immense value for their go-to-market programs. With global offices and 52+ customers including 9 of the top 15 Indian IT/BPO companies they deliver high quality demand generation, and research driven contact development programs in the U.S., Europe, and Asia-Pacific.

The uniquely tailored services and approach of Beyond Codes has helped it to develop high-quality relationship with the buy-side market who are the decision makers of the company including CXOs and VP’s. “We prefer to pass on a confirmed lead to the client rather than just a vaguely qualified lead. This has helped our clients to focus solely on the implementation and delivery of the order, while we take charge of the marketing and warm/hot lead generation activities,” says Gaurav Kumar, Founder & CEO, Beyond Codes.

Led by a team of industry veterans, their global delivery and outreach programs have been helping clients engage with prospects in highly meaningful ways that influence their bottomline, long term pipeline, and customer loyalty.
Beyond Codes' REACH model is a robust demand generation model based on extensive research that has proven to work very successfully for IT services firms and product development services firms in reaching out to Small and Medium Enterprises, Fortune-listed CIOs, Vice Presidents and Directors in the IT and Business decision making process.

Services ranging from Appointment Setting, Lead Nurturing, Account profiling, Social media, Contact discovery, Strategic Sales Consulting and Events has helped the company to connect the right client with right prospective customers at the right time to make a sale. Gaurav adds, “We have developed a proprietary and unique model to help our business clients reach key enterprise buy-side customers in a compellingly effective manner for long term success”.

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