August - 2011 issue > Business

By Nandini Hirianniah

Choosing what to focus on after getting started can be rather confusing for the startup founders. In most cases founders lose out on crucial time, right after starting, by focusing on wrong things like fund-raising, team building, deep market research, building a fully functional product as their first release to go public!

When a startup gets started, it should have 4 things:

1. A founding team (or a founder ) committed to making things work against all odds

2. An important problem that impacts a significant set of customers, and hypothesis for the potential solution(s) that needs to be proven right or wrong

3.Have skills to hand-create solution to the problem, combined with the initial subject matter expertise in the domain they are working on

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