The slowdown in the economy is getting a grip on nearly all business sectors, as the technology and market hype that characterized the rapid growth and dizzying decline of recent years has lost its relevance. But in the absence of the hype, compelling business opportunities and principles remain intact. The question is: what fundamental factors will lead to future success and global competitiveness? To commemorate siliconindia’s fourth anniversary, we have assembled a veteran group of 11 recognized experts and business leaders, most of whom have been at the forefront of business for decades, building their careers on business fundamentals, in traditional industries, corporate world, diplomacy, academia and technology.

We have picked their brains, coaxing them to disclose the essential experiences and values that have led to their growth as business people and business thinkers – even the ways they may have failed. Cisco Chairman John Morgridge, the man who built the networking giant into a dominant competitor, shares some reflections and articulates the core essence of revenue building and profitability. Vint Cerf, WorldCom senior VP and Internet pioneer, gives a distinguished perspective on business opportunities and shortfalls in the networked world.

Veteran venture capitalist Burt McMurtry, who’s seen cycles of boom and bust long before this one, assesses the role of VCs since the venture capital industry’s unceremonious tumble down to earth. PeopleSoft Founder and Chairman David Duffield shares insights on the re-direction of struggling companies, and HP CEO Carly Fiorina presents her timeless thoughts on crafting a competitive and well-run business.

Swaraj Paul shares his experiences on the effects of the hyper growth of the last few years on traditional industries like steel, and how that has fundamentally changed them.

Prof. C.K. Prahalad delves into India’s difficult and competitive future as the world’s eyes fall on its attractive domestic market. Frank Wisner shares insights on India’s relationship with the U.S. and the loopholes that need to be plugged in the overall scenario.

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