Consumerization of Healthcare Solutions is the Future Date:   Wednesday , July 31, 2013 Headquartered in Virginia, hCentive is a cloud based healthcare technology solutions provider. It allows state and federal health agencies to create portals and integrate with marketplaces for consumer acquisition, management, distribution and compliance of health insurance plans. The healthcare industry was reborn when the Affordable Care Act (ACA) was signed into a law by Barack Obama. The intent was to increase the coverage and affordability of health insurances. The law made the health insurance providers to reach out to the customer. This helped in increasing the coverage but there was no easy way to provide specialized plans to customers according to their needs. The customization of insurance plans became a lot easier by use of cloud computing methodology. Technology has made it possible for the healthcare plans and organizations to provide user-configurable solutions to their customers. Cost and access are the two factors which need to be considered while rolling out any healthcare plan. Today, the healthcare industry is more cost-effective and has better access to its customers. The success of the Accountable Care Organization (ACO) model in fostering clinical excellence while simultaneously controlling costs has transformed the way health services are rendered. I believe this is a crucial time when we are overhauling the business processes of healthcare industry with the use of new technologies. Now that the healthcare industry has a high growth rate, it is a good time for the entrepreneurs to bring in new ideas and work on them. The reforms which the market has seen have changed the way insurance is sold today. With the consumerization of the market there is a lot more emphasis on the individual customized services. This consumerization of the market has changed the delivery mechanism of services and it has opened gates for new entrants to discover new dimensions of the industry. There are new technologies which have proved their usefulness in other areas like finance or retail. An entrepreneur needs to visualize the applicability of these technologies in the healthcare sector.