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Kirusa: Beyond Voice
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- By Jaya Smitha Menon
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The global mobile telephony market has grown at a rapid pace in the last few years. Kirusa, with its patented Voice SMS software is already making waves in this booming market across various geographies..
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Roping in 20 customers from different geographies across the globe and with development centers in New Jersey, New Delhi, and Bangalore, Kirusa has positioned itself firmly in the mobile phone industry that is raking in $85 billion as revenues from value added services
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A project manager has just fastened his seat belt in the New York to Singapore flight that is ready to take off. A serious software failure at a customer’s place has just been reported to him and this calls for a meeting with his team in Singapore, Bangalore, and New York. He has no time to call up all his colleagues and finalize a conference call, nor the time to peck the keys to send a message. Instead, he records a short message in his phone and sends a group Voice SMS to his colleagues.
On the other side of the globe, the technical lead is discussing the course of action with the team of developers to solve the issue. When he gets back to his seat from the conference room, he finds a Voice SMS from the project manager on his mobile, which he had left on his desk. He clicks and listens to the message and instantly marks the conference call timing in his diary.
Voice SMS is a fast way to send a short message that can be retrieved on the receiver’s end at the subscriber’s convenience. It is similar to an SMS text message. But Voice SMS is much easier to use. When a Voice SMS is sent, an SMS text message is received saying, “Hi, I have sent you a Voice SMS. Click here to listen to your message, or Dial *0* to listen to your message”. One click and you’re listening to your new message in the voice of the sender. You can also reply with your own voice, or forward the message to any other mobile.
This patented technology is pioneered by Kirusa, a New Jersey based company founded in 2001 by Inderpal Singh Mumick and three others who left their comfortable jobs in AT&T and Bell Labs to become entrepreneurs. Roping in 20 customers from different geographies across the globe and with development centers in New Jersey, New Delhi, and Bangalore, Kirusa has positioned itself firmly in the mobile phone industry that is raking in $85 billion as revenues from value added services (VAS).
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